The Power of Advertisements (edited)

Have you ever bought something or desperately wanted to own a particular item after watching several repetitions of the advertisement advertising your “I-want-that” product? I have got to admit that the power of persuasion of the advertising industry is very powerful because it is able to convince us to buy something, make us believe that we will get the desirable results after purchasing their advertised items, and good at using us as a mere tool for spreading their advertised products.

There was once when I was fifteen, I had pimples marking their territories on my face. It was a time when I was very depressed and in need to find cures to improve my skin complexion. I remember the advertisement featured on "T3-fight pimples", a facial cleanser came just at the right time. Their brand was promoting its features all over the place, such as through the radio, catalogues, television commercials and even magazines. After several exposures to these advertisements, I was convinced that I must purchase this facial cleanser to regain my smooth skin complexion. I could even remember that my motivation to purchase this product was due to my favourite actress. The way she showed her flawless skin and her sweet voice promoting how reliable this product could actually fight off pimples was captured in my mind. Without hesitating, I rushed to the nearby Guardian outlet searching for that product.

It was not only how the actress portrayed the product as being very effective in fighting off pimples, the salesgirl in the shop also successfully persuaded and ensured me that I would no longer have a pimply-face after trying this facial cleanser. Of course, I bought the product without a second thought, a beautiful complexion was what I wanted at that moment.

After a few days using that facial cleanser, my face started to worsen. Instead of mere pimples, it began to form pust. It was a fallacy to believe it would actually fight off pimples. I was not satisfied with the product. I swore I would never purchase that brand again even if it was on discount.I was very lucky that my skin was back to a better complexion after I had sought second opinion.

After that horrible experience, whenever my friends asked for my opinion on which brand of facial cleanser to use, I would immediately convince them to not buy "T3-fight-pimples" because I do not want them to encounter the same experience as I did.